The continued depletion of natural resources has led corporations that have large energy requirements to become more environmentally aware than ever. This is because not only do green initiatives save on costs, reuse resources and meet compliance requirements, but they also help to create brand recognition among customers.
Companies that are seen as being environmentally sensitive tend to create a vision of care. This provides the benefit of perceptions and practicality with the broader effects going beyond the organisation. However, the ability to save money by lowering the use of energy and power is more important. Besides lowering the consumption of energy, the technology adoption organisations also invest in R&D efforts and support social action initiatives that are geared towards environmentally friendly products as well as internal processes. This has broader effects on the environment at large.